10 Tips On Engaging Customers Through Email

Email campaigns are one of the most effective ways that a restaurant can engage customers, increase sales and grow your brand. Here are some tips for getting the most out of your email marketing.

1. Be personal. Insert customers' first names throughout your email marketing to personalize the experience for them.

2. Create exclusive offers. Give your customers what they want - a personal VIP experience. Create promotions to send through email that they can't get anywhere else.

3. Be creative. With so many emails pouring into inboxes every day, you have to stand out. Design clever messages that will grab their attention.

4. Build your list in every way possible. Market the program throughout your restaurant and online. Running social media contests for likes or shares that will get people involved and enrolling in the email program.

5. Educate your employees on the importance of capturing guests' email addresses. Design contests around it. This is an investment in the future of the restaurant and you should have everyone on board.

6. Use your point-of-sale system to grow your list. Create a place on your receipts for your customers to sign up. If your system allows it, use the screen saver to promote the program. Also, online ordering and client loyalty modules are ideal ways to gain new email addresses.

7. Manage frequency. If you send too many or not enough emails, your customers may unsubscribe. Send only a couple of message each month to prevent them be under or overwhelmed.

8. Be familiar. Each message should be branded in a similar way with your restaurant information, logo, etc. You want your customers to recognize the message as being from you.

9. Integrate with social media. Make sure to include links with your emails to all of your different social media platforms.

10. Choose a white-listed provider. Deliverability is key. You want to make sure and should a reputable service provider so your email doesn't end up going to spam, or worse yet, not delivered at all.

GlobalTech POS

5815 Live Oak Parkway,

Suite A,

Norcross, GA 30093

Phone. 470-377-5861